» AdWords legger mer vekt på kvalitet

Mer vekt på kvalitet i AdWords: Google varsler at relevans og kvalitet på landingssider (det vil si AdWords Quality Scores) vil få større vekt fremover. Endringene vil bli implementert globalt i de kommende uker.

As the changes roll out, some campaigns will see variation in keyword Quality Scores and typical ad position. Within a couple weeks, things should stabilize and we expect most campaigns will not see a significant change in overall performance. Just like today, campaigns with better-performing ads for user queries will continue to see higher Quality Scores, lower average cost per click and higher position on results pages. The 1-10 Quality Score in the AdWords interface will continue to represent the general quality of your keyword when exactly matching a search on Google. Increases in bid and Quality Score will continue to increase Ad Rank.

Panda 2.5: Flere forum melder om en større endring i Googles søkeresultat. Endringen har også blitt bekreftet av Google og har blitt døpt Panda 2.5, ifølge WebProNews:

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.