Gimme.no » Yahoo Search Marketing endrer hvordan annonser rangeres

Yahoo! Search Marketing endrer hvordan annonser rangeres: Fra 22. oktober vil norske annonser på Yahoo! ikke utelukkende rangeres basert på hvem som betaler mest. Her Yahoos oppsummering av endringen:

- Both bid amount and ad quality will determine an ad’s rank in search results the week commencing October 22nd, 2007.
- This will replace the current method, in which ads are ranked by bid amount only (bid-to-position).
- This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
- By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.

Annonsekvalitet er basert på:

1) The ad’s historical performance – its click-through rate relative to competitors and normalised for position.*
2) The ad’s expected performance – determined by various relevance factors considered by Yahoo! Search Marketing’s ranking algorithms, relative to other ads displayed at the same time.

Google med videoannonsering: Goolge lanserer videoannonser for AdSense 10. oktober. Foreløpig kun tilgjengelig for amerikanere med nettsider på engelsk.

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